“The central message that we aim to convey to EY is that, despite the time and money they are investing into the Tate institution, many parts of society are notable to benefit from these events. For example, ‘The World Goes Pop’ exhibition carried an entrance fee of up to £16, which we feel is simply not viable for many people. Though these exhibitions and events are culturally valuable and definitely aid relationships with EY’s prospective and current clients, we feel as though some or all of this money would be better spent on more philanthropic schemes. These would still benefit the company and promote the Arts but would also provide those of lower socio-economic class with opportunities and lasting effects.
Through critiquing the ‘The World Goes Pop’ exhibition we came up with the idea of partnerships, such as EY co-funding arts festivals across the country alongside each city’s various universities to better engage a wider demographic. As our research has demonstrated, galleries often attract a limited demographic, so by changing the context of the exhibited art and making it more accessible we can achieve EY’s goal of arts promotion and engagement. We used ‘Snapchat’ as a means of filming our video to further express this idea. As a popular mobile application, ‘Snapchat’ allows anyone to share photography with friends and is especially popular with young people. Therefore it embodies the value of art being accessible to all and thus seemed appropriate for our artefact”.